Let us transform your business with the power of software
Codira is a small, highly focused software team with a decade of experience in bespoke software. We keep the team deliberately small for one reason: you always work directly with the people building your project.
Why we build software the way we do
Most software agencies put layers between you and the people doing the work — account managers, project coordinators, offshore teams. Every layer slows decisions down and waters down what gets built. We took the opposite bet: a small senior team, working directly with the business owner, end to end.
That changes what we are able to promise. We don't just write code — we help shape your product strategy. We host, monitor and maintain what we build. And because the person you talk to is the person building your system, nothing gets lost in translation.
We back that approach with our own money, too: MarginPal, our AI margin-tracking product for UK tradies, was designed, built and launched on exactly the same process we use for client work. We don't recommend anything we wouldn't bet on ourselves.
The people you'll actually work with
Jordan Goodwin
Managing Director — Codira & MarginPal
Jordan leads every Codira project personally, from first consultation to long-term support. With a decade in bespoke software across multiple sectors, he combines hands-on engineering with a focus on what actually moves the needle for a business.
Joshua Macdonald
Marketing Manager
Joshua makes sure the products we build get found, understood and used — bringing a marketer’s eye to product strategy, positioning and launch.
A partner, not just a supplier
Bespoke software is a big decision. Here is why business owners take the leap with us — and stay.
Small, highly focused team
You always work directly with the people building your project — no account managers, no offshore handovers, no Chinese whispers.
Clear communication
Weekly check-ins and transparent progress updates throughout development. You always know what is being built and why.
Business-focused development
We don’t just write code — we help shape your product strategy and transform your business with the power of software.
Long-term support
Post-launch optimisation, monitoring and guidance. Most clients stay with us for years — we build partnerships, not handovers.
A decade of experience
Ten years of custom solutions across manufacturing, trades, retail, logistics and more — we’ve probably met your problem before.
End-to-end ownership
Architecture, build, hosting, deployment and maintenance — one accountable partner for the whole life of your software.
MarginPal — proof we practise what we preach
AI margin tracking for UK tradies: quotes, jobs, receipt scanning and live margins in one app. Built, launched and run by Codira on the same process we use for every client project.
Ready to transform your business with the power of software?
Book a free, no-obligation consultation. Tell us what is slowing your business down — we will tell you honestly whether software can fix it, what it would take, and what it would cost.